Every week we blog about the tactics, strategies and best practices for nonprofits to take full advantage of online marketing tools.

{Infographic} Nonprofit Donation Motivations

Did you know there’s a formula to successfully bonding with your nonprofit’s donors? Time + Effort + Grape Jelly + Engagement + Glitter = Pure donor lovin’ As we’ve previously mentioned, you have to nurture your donors (and your leads) by engaging them via social media or email. It’s not like bonding with your cat, […]

The Role of Analytics in EMS Appeals

Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]

{Infographic} Nonprofit Communication Trends 2013

Isn’t this time of year magical? The smell of sunscreen in the air, the comfortably warm evenings, your next door neighbor sunning in just his cowboy hat and boxer shorts… Maybe that’s just a Texas thing. Since we’re about mid-thigh deep into 2013, it’s time we have THE talk. You know, the one about goals. […]

Managing Your Donor List with CRM

How is your nonprofit keeping track of donors and supporters? If your answer involves “scattered papers”, you may have a few…errr….organizational technicalities in need of a solid revamp. Unfortunately, this isn’t uncommon. Even in our internet-obsessed world, it’s difficult to accept that a harrowing 55% of nonprofits reportedly store donors names on random slips of […]