Every week we blog about the tactics, strategies and best practices for nonprofits to take full advantage of online marketing tools.
Have you caught the newest Old Spice commercial yet? You probably have, considering Old Spice has an uncanny way of producing ads that easily transition into viral videos. So the question is: how do they do it? Think about their product. It’s soap. Soap is not an exciting or new topic. Plus tons of other […]
When going about email marketing, it is always better to appeal to your audience on an individual, personal basis. The problem with generalizing your audience is that they aren’t all the same; you can’t just shoehorn them into a solitary category and expect them to react in exactly the same way. That’s why email list […]
Social media is a deliciously hypnotic networking tool. It’s exactly what our society of go-getters desire: a clever opener, an idea, and a call to action combined in one post (preferably under 140 characters). Yet some nonprofit organizations are still on the fence about implementing social media as part of their marketing strategy. According to […]
Your website is the heart and soul of your online presence. Sure, social media, email newsletters, press releases, etc. play their part, but they exist for one reason: to get readers to your website. For your nonprofit, this is especially true, because what you have to say matters above all else. Your website needs to […]
