Our Approach
You want to hire a team that is going to complement your own from the very first downbeat. Can we blend? Read about how we approach our work from the beginning note to the final chord.
Take a Deep Dive.
We like to get right to it. We meet you (in person, where possible) and invest a lot of time learning about your business, asking questions, and truly listening. How do you view yourself? How do you want others to view you? What strategies have worked for you before, and what hasn’t? How are you different from your competitors? You have a unique voice to share, and your answers help us write the song.
Mastermind.
Here’s where we strategize and riff. You are unique and deserve more than just a one-note plan. That approach just doesn’t make sense, and we don’t do it. We conduct research and workshop our ideas to actualize your project. All our discovery work gives us the perspective to craft a personalized strategy open to revision—a solo show created just for you. Once you approve the final plan, we get down to it.
Do the Stuff.
This is the part where we go crazy getting to work. Your project is mapped out and split into its parts, and each member of our team tackles his or her tasks (it’s all very heavy metal). We work as fast and efficiently as possible. The great thing about the way we work is that you get to peer in and check the progress as we go. Something needs to be tweaked or tuned? Rock on.
Make Sense of It.
Lord Kelvin wasn’t talking about online solutions when he said “To measure is to know,” but that’s how we work. Every month, we scrutinize the data from your marketing campaigns and web traffic. Then, we compile it all in a report. You don’t just receive indecipherable spreadsheets. We make sense of it for you and provide suggestions.
Play It on a Loop.
Great things aren’t built by accident, and perfection doesn’t happen overnight. To improve, we have to be honest about what works and what doesn’t, make revisions, and loop back over and over. Call it fine-tuning. We use the analysis from your monthly reports to make logical changes to your campaigns. You might have heard this process called “agile;” we call it steady improvement over time, until your work crescendos and builds to exceed all expectations.
Trust Is Crucial
Achieving internet marketing success requires an investment of time and money, and we know you’re putting a lot of faith in us to strike all the right chords. We rely on your trust—which means we’ll ask for your budget.
We love collaborating with clients who say, “Here’s our budget, what’s the most bang for the buck that we can get with it?” It helps us create the value they’re seeking. The clients who don’t trust us say, “here’s what we want, what’s the cheapest we can get it?”
This might seem like a subtle difference in approach, but it makes all the difference in the finished product. It helps us work in harmony and make the most of what you have!
Are We the Right Team for You?
Ready to join our band? It’s a huge decision, picking the right team to grow with. Our approach is effective across industries—especially for educational organizations and nonprofit organizations. Whatever your jam is, we are excited by new challenges and would love to apply our tried-and-true strategies to amplify what makes you, you.
What to Expect When Hiring Us
We’re invested in finding out if we’re a good balance for you. Truthfully, we want projects that inspire us as much as you want an inspired team—that’s how we groove.
Expect passionate and opinionated consultants, focused on strategy. And we understand that we’re kind of interviewing each other to check our blend. If our teams jive, that’s awesome. If we don’t? That’s cool, too.
