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When you think of nonprofits, which organizations leap to the forefront of your mind? Did you think of big name organizations like The American Red Cross or St. Jude’s Children’s Research Hospital? What if you’re part of an up-and-coming organization with humongous dreams and colossal goals? How are you reaching out to others and making […]
In the world of search engine optimization, metrics matter above all else. This is why—just a few, short months ago—Raven Tools was dealt a considerable blow by Google. After an annual Adwords audit, makers of SEO tools Raven were given an ultimatum: stop providing scraped search engine results page (SERP) data, or lose Google API […]
Face it: At some point or another, you’ve fallen under the spell of a social media site and the only word to describe your insatiable need to check your profile every 10 seconds could only be described as “discernibly smitten.” When creating a social media marketing campaign, it’s best to ask yourself “Who am I trying to […]
With all the brand spankin’ new additions Facebook has released, it would be a crime for businesses and nonprofit organizations to NOT have a Facebook account. With the addition of paid advertisements based on your budget, the updated Facebook layout, and new app choices, it’s easier to attract fresh meat to you page. Speaking of […]
