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Email marketing for universities through inbound marketing is an excellent option for capturing targeted, potential applicants into your email list. To capture students seeking information about colleges and universities, you will need to create and optimize your applicant funnel. A successful applicant funnel will efficiently and effectively convert targeted leads into applicants. Ultimately, maximizing your […]
If you’ve been to our blog before, you know how we feel about nonprofit organizations, businesses, your mom, your cat, and basically everyone in the world utilizing social media. If not (spoiler alert), we’re total fans of social media networking. One industry that’s beginning to take more advantage of social media is higher education. Even […]
The rumors are true: Online giving is at an all-time high. Studies show the amount of donations made online have progressively increased over the years, including an 11% growth in 2012. Several factors could account for the ongoing rise in online donations; however, a big one nonprofits can’t afford to dismiss is the power of […]
Our current economic situation isn’t only affecting the job market. Schools across the country are having to cut costs where they can. Unfortunately for some schools, this means putting the kibosh on art programs. Many who see this as a viable option pose the question “What does art have to do with children’s development?” Here […]
