Sure an automated systems is probably a bunch of code and science that I don’t understand. But I like to imagine a sea of tiny robots buzzing around in my platform, doing my work while I get a mani-pedi. My little automated friends are pretending to be me, nurturing prospects, segmenting lists, managing workflows, sending […]
When you look at any posts talking about the rising trends in marketing, you find marketing automation stats mentioned in almost all of them. It’s been on the rise for a while but has seen incredible growth in just the last two years. In 2015, businesses spent over 1 billion dollars on systems last year. […]
We love marketing automation, and not just because we’re geeks who love to play around with awesome systems. We love what marketing automation has done for email nurturing, and how it’s changing the way marketers think about who their customers are and what they need. And we’re not the only ones. Marketo & Ascend2 noted […]
Inbound marketing involves a few key components for your business: attracting visitors, converting them into leads, and then turning them into happy customers who want to tell all their friends how great you are.