Super-Sexy Higher Ed Email Strategy
/in Email Marketing, Higher Education/by Valeo MarketingWhy does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]
7 Inspiring and Unique Fundraising Ideas You Can Steal
/1 Comment/in Email Marketing, Fundraising, General, Nonprofit, Social Media/by Valeo MarketingFundraising can be brutal on organizers, volunteers, and donors alike. You gotta make money, you gotta prove you were not out of your mind when you planned that Under the Sea Gala. The mermaids didn’t put you over budget. It’s crucial for fundraisers to be successful and, because of this, it is even more important […]
The 5 W’s of the Non-Event: Throw an Event Your Alumni Want to Attend
/in Email Marketing, Fundraising, Higher Education/by Valeo MarketingYour alumni love you. That’s the first thing to remember. They don’t love coming to your events, or even talking on the phone while you try to wrangle some money or information out of them. Institutional advancement departments get funds from a variety of places. You’re asking alumni, foundations, corporations, and other sources. For some […]
