Every week we blog about the tactics, strategies and best practices for nonprofits to take full advantage of online marketing tools.

How Can Nonprofits Raise Cause Awareness Through Social Media

Getting the message out for your nonprofit takes strategy, measurement, and keen analysis of how each type of effort is performing (or not).  Traditional methods of outreach such as printed mailers, telemarketing, and TV or radio spots may still be used in some instances.  The social media revolution, however, has turned everything about traditional outreach […]

{Infographic} 4 Social Archetypes Following Your Nonprofit

Is your nonprofit organization holding a fundraiser? Need folks to spread the word? It’s not a problem as long as you know the social archetypes following your nonprofit! First off, you need to understand empowerment is in the eye of the beholder. Pinpointing what or who empowers a large group is a tough call. If empowerment […]

{Video} Nonprofits: Blowing Your Mind One Statistic at a Time

“There is no exercise better for the heart than reaching down and lifting people up.” ― John Holmes Mr. Holmes is spot on. Is there even a word to describe the feeling that comes from helping someone out? We think it would be some sort of hybrid combination of charitable, delighted, and intoxicated (de-tox-able?). Whatever […]

{Infographic} 6 Ways Nonprofits Can Increase Their Fundraising Efforts

When you hold fundraisers, are you giving plenty of advanced notice? Creating a call to action? Using your social media platforms to continuously update supporters but still not seeing results? Don’t break into a cold sweat yet! A lag in donors contributing to your cause could be due to how trustworthy your nonprofit organization comes […]