Every week we blog about the tactics, strategies and best practices for nonprofits to take full advantage of online marketing tools.

Social Media Is Good News for NPO’s Limited Budget

Getting the word out, building awareness and raising money can be costly ventures that add up quick.  For Non Profits, looking for economical ways to implement those actions is an ongoing challenge.  Social Media might be the answer you’re looking for. Social Media and what it can do is Good News for NPO’s.  When used […]

How Non-profits Can Build a Successful Twitter Campaign

Twitter’s continued growth to 450 million users and counting has reinforced its place as a corner stone of sound social media strategy.  Twitter is by far social’s simplest platform, with hardly any learning curve in terms of use.  Designing a successful Twitter campaign for your non-profit, however, will take a bit more thought and deliberation.

5 Things You Should Know About Pinterest Business Accounts

The wait is over: Pinterest business accounts are finally here. With this new update, the rising social media juggernaut has released a few new tools for ‘pinning’ as a company, organization or brand. If you’re a seasoned Pinterest pro or just want to know what all the fuss is about, check out these five tips […]

{Infographic} Non Profits and Benchmarks Study

Running an online marketing or awareness campaign can be a fruitless attempt if you don’t know where to set the bar- otherwise known as Benchmarks.  Just like everyone else,  nonprofits have to be aware of attainable benchmarks. It’s important to have realistic expectations in order to know if the goals you set are going to be […]