Running an online marketing or awareness campaign can be a fruitless attempt if you don’t know where to set the bar- otherwise known as Benchmarks. Just like everyone else, nonprofits have to be aware of attainable benchmarks. It’s important to have realistic expectations in order to know if the goals you set are going to be an achievable accomplishment or a disappointment.
There are several different areas that nonprofits can have set
benchmarks to signal a turning point within their campaign.
- Email Messaging
- Online Fundraising
- Social Media
- Mobile List Size
Having set benchmarks are also a great way to adjust your course and make some tweaks to direct your results more towards your goal.
It’s important to maintain a close watch on whether your efforts are being productive and delivering the results you’ve expected based on the goals you’ve set. Building your plan with “checkpoints” is very helpful in keeping everything manageable and able to be adjusted if needed.
From Pinterest, another great way to publicize your nonprofit, here is a great infographic that highlights some areas to be sure to cover:
To view the full e-benchmark study infographic, click HERE