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Sales Messaging Affecting Conversion Rates

Most people aren’t aware of how much sales messaging affects conversionrRates. Especially when it comes to knowing what works and what doesn’t work. Did you know that the color of your site’s buttons could make a huge difference? Red buttons seem to get better activity than green buttons and it is said that your conversion […]

The Good Neighbor Phenomenon

The Good Neighbor Phenomenon – surveying the link building landscape Recently one of my main websites took a massive hit in traffic. As expected, it had something to do with my Google Rank slowly slipping and then taking an abrupt tank. After nearly 100 hours of restructuring my internal links, adjusting ad placements (yes, Google […]

How to promote an event successfully using EventBrite

You want/need to throw an event, so what do you do? I’d recommend EventBrite.com for a couple of different reasons. I’m not going to compare all of the available services out there, but I am going to give you some quick tips that we’ve found to be really effective at promoting events using this service: […]

Be more proactive with your customers and maintain their loyalty

I am always impressed by companies that take a very proactive approach to helping users know that they are making a change; and I’m always surprised by those that don’t. Why not reach out and build some loyalty to your brand by making customers believe that their understanding of coming changes is important to you?