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Importance of Good Copywriting Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In […]
Title Tag and Meta Description Tag Optimization There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about the exact working of the search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking […]
The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007. While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think about social media strategy. I would love […]
Recently, LinkedIn made a variety of 8 different applications available that add so much-needed functionality to the platform. Anyone who is unfamiliar with LinkedIn should check it out; it’s a very business-oriented social networking site that allows you to connect with other businesses, share ideas, and keep up with new trends in your industry or […]
