Oh yeah, the blog- isn’t that good for SEO?

Oh yeah, the blog- isn’t that good for SEO?

Being an Effective Marketer in a Recession

If you think about it, when the chips are down and things aren’t going well, most people/companies/organizations return to what has worked well in the past. That is just how we’re wired; most of us will pull back and hunker-down with our tried-and-true methods until things start to look up. There are some things that […]

Social Media and Health Care

In 2006 Time Magazines “Person of the Year” was You. “It’s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.” This issue was all about social media and how Web 2.0 is changing […]

Why you should invest in SEO during the recession

  SEO is a hot buzz-word and the searches for SEO companies has been steadily on the rise since 2004 according to Google Trends. With advertising budgets being trimmed and marketing dollars dwindling in the face of our now “official” recession, I want to explain to you the reasons why you should be actively investing […]

The Facts: Measurability and Search Engine Marketing

Measurability and Search Engine Marketing: what you need to know about measuring the effectiveness of your efforts. How do you justify the value of Search Engine Marketing (SEM)? This is a question that we constantly have to answer to business owner to justify the value of hiring an Internet marketing firm. Since SEM is a […]

Google’s new SearchWiki feature

Google has introduced a new way for you to mark up your own search results, by giving Google users the ability to move a site that may have ranked 5th in organic results to position number 1. Or maybe a search result that isn’t there and you would like to add it- well, that’s now […]

Want to track Adobe Flash? Now you can!

This is exciting news for web designers and e-marketers alike! Google has released a new method for using Google Analytics with Flash! Yesterday, at the Adobe MAX Conference in San Francisco, a joint collaboration between Adobe and a some third party developers announced a simplified solution for tracking Flash content called Google Analytics Tracking For Adobe […]

Ask Barack Obama

Change is not coming to the marketing community. It is here! Many companies have many questions about social media. What is it? How does it work? What does it cost? Is it a cost effective marketing strategy? Is it a good business decision? As stated in previous blog entries, social media is different from traditional […]

LinkedIn Apps Offer Great Social Networking Features

Yesterday, LinkedIn made a variety of 8 different applications available that add so much-needed functionality to the platform. Anyone who is unfamiliar with LinkedIn should check it out; it’s a very business-oriented social networking site that allows you to connect with other business, share ideas, and keep up with new trends in your industry or […]

Social Media Myths and Reality

I was checking out Livingston’s blog and he drew my attention to an article from Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ other people as evidenced in the comments section). Jason lists six fallacies of social media and explains as to […]