Successful social media marketing requires much more than just knowing how to use the tools; you’ve got to produce something that gets people talking!
The PLET method for understanding and successfully using Twitter for your business: Post, Listen, Engage, & Track
Today I read this great article from Rob Clark called How to Engage without Stalking and Converse without Creepiness and it really rang true since I had an experience today that was so relevant: Earlier, I had a brief conversation on Twitter with the Product Manager for Camtasia Studio, Troy Stein. He sent me a […]
Now that you know how to create URLs that can be tracked and measured, let’s get into a little more about how you can use them, and ways to streamline the process. I use Bit.ly links for every single thing that we post on Facebook, Twitter, LinkedIn, and also in email newsletters. The majority of […]
There is a lot of talk about the ROI of social media. This is a tough thing to judge- no one will argue that point. But there are things that you can do to ensure that you’re recognizing if your efforts are having any kind of positive effect. I get asked about this a lot so I’m going to do 2-part guide that hopefully you’ll find useful.
Presentation to the Young Adviser’s Team on Social Media Marketing and How to Use it for Business
Facebook connect has opened up a whole new world for developers to tie into the most popular social site out there, and now- they make it available for iPhone
Thoughts from our presentation to the Small Business Chamber about ROI Marketing
I’ve been talking to a lot of people in the last few weeks who have a need to develop a more established presence on the web. This is a pretty common question in online marketing: how do I develop a website that produces results? The answer is different things for different people/businesses, but you can […]