Entries by Valeo Marketing

Managing Your Donor List with CRM

How is your nonprofit keeping track of donors and supporters? If your answer involves “scattered papers”, you may have a few…errr….organizational technicalities in need of a solid revamp. Unfortunately, this isn’t uncommon. Even in our internet-obsessed world, it’s difficult to accept that a harrowing 55% of nonprofits reportedly store donors names on random slips of […]

Higher Education Email Marketing: Alumni Support and Fundraising

In a previous post, we talked about how universities can use email to promote currently-enrolled student engagement. While it’s important to effectively communicate with current students, what about the nationwide droves of alumni that have left your university? Colleges and universities can use higher education email marketing to capture the attention of this diverse target audience […]

{Infographic} Higher Education and the Interwebs: A Love Story

Teachers around the globe are settling into swanky digital offices and their door is literally always open. How is this possible you ask? Social media! Social media is progressively becoming the new norm within the higher education realm. By creating a public social media account on Facebook, a handful of teachers are making themselves available […]