Plan on holding a fundraiser soon? Sweet! We know you have a grasp on writing compelling email appeals to your current donors. But how are you on locating and cultivating new potential donors? This is where donor research comes in. We think Alfred A. Blum, Director of Institutional Advancement at Boston College Law School, said […]
Did you know there’s a formula to successfully bonding with your nonprofit’s donors? Time + Effort + Grape Jelly + Engagement + Glitter = Pure donor lovin’ As we’ve previously mentioned, you have to nurture your donors (and your leads) by engaging them via social media or email. It’s not like bonding with your cat, […]
Inbound marketing for universities and colleges is a highly effective tool for drawing potential applicants to your website. Incorporating “evergreen content” in your marketing strategy can take your campaign to the next level. In this post, we’ll explain what evergreen content is and how you can use in your campaign. What is evergreen content? Evergreen […]
If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can […]
