If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can lead to increased enrollment.
Because the “buying cycle” for lead conversion is relatively long for colleges and universities, it’s essential to have a means to cultivate leads via content creation. Run-of-the-mill content isn’t going to cut it; your school needs to craft solid, quality content. It’s all about creating value and answering questions. To put it plainly, being helpful is what’s going to build your online presence, not trying to “game the system.” Content creation is a long-term, future-proof way to build links, generate traffic, and increase enrollment. Other methods of growing your audience simply can’t compete.
So, without further ado, here it is.
Have anything to add to my list? Let me know in the comments!
Now that I’ve hopefully given you enough reason why content creation should be a large part of your marketing campaign, it comes time to actually make the content. But what are you supposed to blog about? What if you’re running low on ideas? I’ve got you covered.