In the world of search engine optimization, metrics matter above all else. This is why—just a few, short months ago—Raven Tools was dealt a considerable blow by Google. After an annual Adwords audit, makers of SEO tools Raven were given an ultimatum: stop providing scraped search engine results page (SERP) data, or lose Google API […]
There’s a large amount of mystery surrounding Google’s “PageRank.” If you’ve even a fleeting experience with search engine optimization (SEO), you’ve most likely heard of it. Business and organizations do everything they can to seek out enough “Google juice” to bump their PageRank by a single digit. But you’re probably curious about why it matters […]
With Google’s latest Panda and Penguin updates, old school link building techniques are quickly becoming a thing of the past. In Google’s eyes today, a few high-quality, relevant links are vastly more valuable than a large number of low-quality links that have nothing to do with your site’s content. Because of these changes, getting quality […]
All the recent algorithm changes with Google have overshadowed a new, and very cool, update. You may have noticed it when you were searching around for some popular brands including Groupon, Amazon, and eBay. It looks like this: Mobile Apps […]
