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Web Design Tips – Part 1

If you have a site in all Flash, consider creating an HTML version of the site as well. This will not only make your site search engine friendly, but also help users who do not have flash plug-ins in their web browsers. The most important thing you should do while designing a banner is to […]

PPC Tips – Part 2

PPC – Pay per Click From the list of most convertible keywords you get from your PPC campaign, run a manual deep link building campaign using the highest performing keywords including volume and conversion rate. Not only does this improves the Quality Score but also gives a boost to the organic SEO ranking results for […]

PPC Tips – Part 1

PPC – Pay per Click Create multiple variations of PPC landing pages for carrying out A|B split-testing. You may test several options by altering page headlines, message, text, color, layout, form fields and page length to check which page performs better. You can improve your campaign performance by as much as 500% using these methods […]

Why should we use the PPC model for search engine placement?

Search engine placement is probably the most effective means of driving highly pre-qualified prospective customers to any web site. The most controllable form of search engine placement is the pay-per-click model. Being found in organic search results is a great bonus. But if you want to start generating leads and sales tomorrow, and have the […]