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Recently two new big shots are making themselves known on the Social Networking playground: Google+ and Pinterest. With every new Social Network that launches, it’s like another invitation to a big party and frankly, it can easily become overwhelming to try to keep up with a social calendar with all those options. When you’re using […]
Infographics can be a powerful way of sharing research data in a visually appealing way. Unlike plain text, infographics are a lot easier to digest for most people. That means putting your core marketing message into an infographics can help communicate your message more effectively, especially to a different segement of your audience that may […]
In this series, we’ve gone through the steps of how you can lay a rock-solid foundation for your online presence and future SEO efforts. We began by researching and understanding your market and your positioning in it. Then we talked about how you can optimize your website for search engines so people searching your most […]
Creating interesting, engaging, and valuable content with a digital content marketing strategy has three primary goals: Engaging your audience – If you’re producing content that you’re audience cares about, they’re going to engage with your brand and that’s good. Establishing yourself as an authority – Since you (the expert) are going to be producing all the […]
