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SEO can be a daunting subject. It’s easy to see the value of ranking well for important terms, but all the complexities that go into that can become overwhelming. In our 5-part SEO email series, we try to get people started off on the right foot with their SEO. As Google and other search engines […]
Looking to get started with Pinterest? Perfect. Check out our Beginner Guide to Pinterest. We already looked at whether or not Pinterest was right for your business. If you decided that your business met our three criteria: visually appealling, the right demographic, and ready to be social, why should you use Pinterest? Why Use Pinterest? […]
Content Marketing works. It’s been shown to reduce the cost-per-lead of businesses by 60%-80%. It works because it taps into our fundamental nature as human beings. But, there is still one question that must be answered, how do I “do” content marketing. Content Marketing isn’t easy. It requires a lot of work an organization to […]
In my last post on content marketing, I laid out some data that made one thing pretty clear: content marketing works. More and more brands are starting to abandon their old-school outbound strategies and move towards an inbound, content marketing oriented approach. The data supporting it is only getting stronger, but some people still have […]
