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Inbound marketing for universities and colleges is a highly effective tool for drawing potential applicants to your website. Incorporating “evergreen content” in your marketing strategy can take your campaign to the next level. In this post, we’ll explain what evergreen content is and how you can use in your campaign. What is evergreen content? Evergreen […]
If your higher education school is thinking about starting an online marketing campaign, you probably have a few questions about how it can accomplish your goals. The good news is those are about to be answered. In this short video, I clear up the confusion by giving you my top four ways content creation can […]
Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]
Isn’t this time of year magical? The smell of sunscreen in the air, the comfortably warm evenings, your next door neighbor sunning in just his cowboy hat and boxer shorts… Maybe that’s just a Texas thing. Since we’re about mid-thigh deep into 2013, it’s time we have THE talk. You know, the one about goals. […]
