{Infographic} Why Your Nonprofit Needs a Content Marketing Game Plan

Are you a checklist shopper? Marking off items as you go, checking and double-checking to make sure you didn’t forget toilet paper or some equally critical materials, etc.? Like millions of peeps out there, I am a shopping list lover. For me, ‘free-brain’ shopping equals total disaster. Meaning I may go to the store for […]

The Top 4 Tools for Processing Online Donations

If your nonprofit organization is not already accepting donations through your website, now is the perfect time to start. According to The Chronicle of Philanthropy, online donations are up nearly 14% from last year. Donors are finding online giving simpler and more convenient than traditional offline methods. Now you are faced with a choice: Which […]

{Infographic} WordPress: The Birthday Tribute

2003 delivered many wonderful (“Lord of the Rings: Return of the King”) and strange things (ugh…Newlyweds on MTV) to our lives. One thing you probably won’t find on an ‘03 pop culture list is the birth of our favorite content management system: WordPress! Back in the day, websites had to be built from scratch. This […]

How Your University Can Get an A+ in Email Marketing

Let’s talk a little bit about email marketing versus email nurturing for your college or university. The main thing I want you to remember is email marketing done right IS email nurturing. I think one of the main differences is reach. What Is Email Marketing & Email Nurturing? Email marketing is a one to many […]

nonprofit social media

{Infographic} Facebook: The Nonprofit Social Media Beast

Picture a world without social media. Before you break out in a cold sweat, hear me out. There would be no more: Awesome chats with your supporters and volunteers Meeting new friends Up-to-the-second posts about how fantastic your donors are and what they have helped you accomplish Now you SHOULD be drenched in a cold […]

{Video} Nonprofit: Email Marketing vs. Nurturing

Today we are going to talk about the difference between email marketing and email nurturing for your nonprofit organization. The very first point I’m going to say and the last thing I want you to remember is that email marketing done right IS email nurturing. Let’s take a look at the difference between the two. […]

{Infographic} How Technology Killed Homework Excuses in Higher Ed

You know digital technology is changing how colleges connect with current and potential students. But what effect is it having on teacher/student relationships? According to the infographic below, students and teachers are using email and social media to communicate on a regular basis. Want more plus side action? Everyone becomes more accessible, trusting partnerships are […]

social media

{Infographic} Conquer the World With Social Media

Have a looky-loo at the infographic below showing the cities with charities rated the highest for financial health, accountability, and transparency. As you can see, the nonprofits in these locations are doing a bang-up job of capturing a donor’s interest. But what progressive methods are these nonprofits using to attract donors? Your mind may automatically […]

Higher Ed Social Media

The 5 Best Colleges Killing it With Higher Ed Social Media

Are you using Facebook and Twitter to market your college? If so, you know it’s nearly impossible to compose an attention-grabbing social media campaign right off the bat. So what do you do? Many social media marketing managers find fleeting success by making constant adjustments to their plan; however, many find this method to be […]

higher education

{Infographic} The Evolution of Higher Education

Online courses are the biggest thing to happen to education since the invention of happy banana erasers. But, how have online courses changed the higher education industry? Among the many other perks, online classes have made obtaining a degree more accessible and convenient. Prior to online courses, the “college experience” consisted of getting up early, […]