Do you recognize you or your organization in any of these signs you need marketing automation?

{Video} 8 Signs You Need to Start Flirting with Marketing Automation

If you are a marketer, you probably find a lot of your time is spent managing things you wish could manage themselves. Email marketing, search marketing, lead generation, content writing—they can all become tedious tasks. 56% of mid-sized companies used marketing automation with CRM in 2013, and that number is steadily rising. Maybe you’re not […]

SEO: Are You Attractive Enough

SEO: Are You Attractive Enough?

Much is made in marketing circles these days of the practice of SEO, or Search Engine Optimization. We’ve all heard these terms, but what do they really mean, and how do you really optimize a page for SEO? If you’ve got a little bit of a DIY approach to your web presence, or if you […]

The State of Online Giving

{Infographic} The State of Online Giving

Quick! Name your top three all time favorite parts of the holiday season. How close is your list to mine? 1. Giving an annual gift to a cause you’re passionate about 2. National Lampoon’s Christmas Vacation 3. Grandma’s Rum Cookies topped off with some warm cinnamon Schnapps icing. And more rum. Ahem…. Let’s tackle number […]

If you're trying to market on Twitter, it's important to learn some simple Twitter Psychology.

{Infographic} Twitter Psychology for Marketers

Today we’re talking about Twitter Psychology, which is more important than you might think. Why? Well, those who are looking to market themselves via Twitter can find themselves wondering why people are unfollowing them, or why they are not being retweeted. Knowing what Twitter users find important or how they are likely to respond is […]

{Video} How Nonprofits Can Avoid Sleepy Subject Lines

Today we’re talking about email subject lines. Just think about how you use your email—which emails you decide to open and which that, in that flurry when you wake up in the morning and go through your iPhone, you tap tap tap and delete delete delete. Those messages are never read. They’re never even seen. […]

When it comes to organic search traffic and social media, campaigns do seem to have an impact, for better or worse.

{Infographic} Testing Social Media Signals and Search Rankings

Have you been wondering how social media activity impacts your search ranking? Who hasn’t? The simple and understood truth is that of course social media activity has an effect on rankings; the more difficult part is trying to figure out what that may be. TastyPlacement, Inc. did a study on five websites and five social […]

With a marketing automation platform, you get one system that manages all your separate marketing systems.

Amp Up Your Email Marketing With an Automation Platform

We’ve been talking all month about email marketing, and today I’m going to dive more specifically into something I’ve touched on in a few previous blogs this month: Email marketing vs. marketing automation. Perhaps you are wondering why you would need a marketing automation system—hopefully this will help you out. Lists are Dead Don’t waste […]

The 4 C's of a social media strategy include content, conversations, community, and connections.

{Infographic} The 4 C’s of Social Media Marketing

On a scale of 72 to 145, how would you rate your nonprofit’s social media posting habits and online interactions? If you’re thinking it’s somewhere between 70 and 71, you need help. STAT. If your current social media plan consists of tossing up a few facts and unmoving posts here and there, you’re doing it […]

What are you paying for when you outsource online marketing?

{Video} What You Pay For When Outsourcing Your Online Marketing

I want to talk to you today about what you really pay for when you outsource your online marketing, content creation, SEO, whatever. Everyone we talk to is looking for guaranteed return on their investment. This is understandable. Anytime you are making a sizable investment of a financial nature in your business, the thing you […]

SEO strategy

{Infographic} 6 Simple Steps to Building an On-Page SEO Strategy

Who doesn’t love crossing a task off their to do list? I’m talking about archiving resolved emails from clients or checking off a completed assignment in your Evernote. It’s amazing how this simple act can give you such a surprising sense of accomplishment. Now, here’s the deal: We want you to experience the “success kid” […]