Sales Messaging Affecting Conversion Rates
Most people aren’t aware of how much sales messaging affects conversionrRates. Especially when it comes to knowing what works and what doesn’t work. Did you know that the color of your site’s buttons could make a huge difference? Red buttons seem to get better activity than green buttons and it is said that your conversion […]
The Good Neighbor Phenomenon
The Good Neighbor Phenomenon – surveying the link building landscape Recently one of my main websites took a massive hit in traffic. As expected, it had something to do with my Google Rank slowly slipping and then taking an abrupt tank. After nearly 100 hours of restructuring my internal links, adjusting ad placements (yes, Google […]
How to promote an event successfully using EventBrite
You want/need to throw an event, so what do you do? I’d recommend EventBrite.com for a couple of different reasons. I’m not going to compare all of the available services out there, but I am going to give you some quick tips that we’ve found to be really effective at promoting events using this service: […]
Be more proactive with your customers and maintain their loyalty
I am always impressed by companies that take a very proactive approach to helping users know that they are making a change; and I’m always surprised by those that don’t. Why not reach out and build some loyalty to your brand by making customers believe that their understanding of coming changes is important to you?
SEO Article: Search Engine Copywriting
Importance of Good Copywriting Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In […]
Process of website indexing by Google & other Search Engines
Title Tag and Meta Description Tag Optimization There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about the exact working of the search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking […]
Three Steps: How Companies Can Participate Successfully in Social Media
The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007. While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think about social media strategy. I would love […]
New LinkedIn Apps offer some great social networking features
Recently, LinkedIn made a variety of 8 different applications available that add so much-needed functionality to the platform. Anyone who is unfamiliar with LinkedIn should check it out; it’s a very business-oriented social networking site that allows you to connect with other businesses, share ideas, and keep up with new trends in your industry or […]
A Look at the SEO for Firefox Extension
Any webmaster that is in the market for an easy to use SEO search engine optimization tool may want to consider taking a look at the SEO for Firefox plug-in. This article examines its features and advantages as well as its limitations. It will help you decide whether to add the SEO for Firefox tool […]
Why online marketing?
I attended a Small Business Chamber function tonight and met some interesting new people. What’s more interesting to me, though, is how few people that I come into contact with are making any kind of effort in regards to their online marketing. It’s easy to understand why a start-up would not rank their Internet marketing […]
