How Your Non-Profit Social Media Can Expand Your Influence Online [Part Two]
In our previous post, we delved into the cornerstones of building a solid online presence such as a strong, optimized website, creating a blog, and using email marketing. In this segment, we present an overview of social media management and mobile marketing.
How Non-profits Can Expand Their Sphere of Influence Online – Part One
Creating an effective presence on the web requires strategy. Each piece of your organization’s online persona works together like a well-oiled machine to create buzz, build a strong following, inspire volunteers, and drive donations. Pieces of the Online Puzzle Expanding your non-profit’s influence will not only take strategy, it will take some time as well. […]
{Video} How List Building Really Can Make A Difference for A Non Profit
A very important part of Non Profit management is reaching out to current and new supporters and building awareness of your cause, purpose and efforts. In order to reach those supporters, some strong list building has to take place. All of those key components have a much higher success rate when you’ve got a solid […]
[Infographic] Spiff Up Your Website Content With Rich Snippets
Rich Snippets: Get your Website Content SEEN. Bringing up search results that pull your audience towards you can sometimes be a tough nut to crack. Rich snippets are designed to summarize the content of your web pages in a way that makes it clear for users to understand what they’re looking at in search results […]
Blogging for the Faint of Heart
Sitting down in front of a stark white computer screen is daunting. The thin, blinking line in the top left of an empty page is a reminder of the journey ahead: hundreds of words and thousands of keystrokes, all to fill a single page. And each of those words must be carefully chosen to convey […]
How to Help Your Non-Profit Video Go Viral
With upwards of nearly 100 thousand videos a day being seen on YouTube, it doesn’t take much for your video to get lost in the crowd. Oh the aspirations of that magic word: Viral. You’ve got to stand out, stay on top and offer a video that’s going to get bounced around by viewers and […]
Measuring Social Media Campaigns
Nonprofits face a unique set of challenges when it comes to promoting themselves through social media. Different than traditional businesses, nonprofits need to attract donors and volunteers, as well as build awareness for their cause. Engagement through various social media channels has quickly become go-to tool for nonprofits to spread awareness and increase engagement. These […]
{Infographic} Email Marketing vs. Lead Nurturing
How much do you know about the balance and difference between Email Marketing and Lead Nurturing? It’s a constant battle to keep your business on the forefront of consumer’s minds. If you hammer out the email marketing concept used by many and “blast” them too much with irrelevant correspondence just to keep your name fresh, […]
Tips and Tricks for the Facebook Timeline
By now, everyone who uses Facebook has experienced the new way for displaying profiles and pages: Facebook Timeline. Earlier this year, Facebook mandated that all “Fan Pages” switch over from the original profile design to the Timeline. If you’re still trying to figure how to make your page stand-out with the new format, check out […]
Google Plus for Business Is Still Worth Your time
Since launching last year, Google Plus never really became the Facebook killer it was supposed to be. Instead, Google Plus offered a ton of great features that a lot of people overlooked, and Google Plus for business offers some huge potential for SEM and social media marketing. Check out these reasons what Google Plus can […]
