PPC – Pay per Click Create multiple variations of PPC landing pages for carrying out A|B split-testing. You may test several options by altering page headlines, message, text, color, layout, form fields and page length to check which page performs better. You can improve your campaign performance by as much as 500% using these methods […]
Search engine placement is probably the most effective means of driving highly pre-qualified prospective customers to any web site. The most controllable form of search engine placement is the pay-per-click model. Being found in organic search results is a great bonus. But if you want to start generating leads and sales tomorrow, and have the […]
Social news sites like Digg, Reddit, Boingboing etc. are juicy source to garner hundreds and even thousands of high quality links instantly to your website – given that you understand the demographic of the users of the particular news site and you have the ability to perceive what works and what not for a particular […]
Create well thought out title (anchor texts) and descriptions for your link building campaigns. The title should be written such that it not only accommodates multiple variations of your prominent keyword phrases, but should also be a provocative sales message encouraging users to click. This will improve your search engine rankings for multiple keyword phrases […]
