Valeo Marketing

Link Building Tips – Part 2

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  • Social news sites like Digg, Reddit, Boingboing etc. are juicy source to garner hundreds and even thousands of high quality links instantly to your website  – given that you understand the demographic of the users of the particular news site and you have the ability to perceive what works and what not for a particular social news site. One thing that works on Digg might not work so well on Propeller.
  • It’s a very basic requisite of link building that ironically many webmasters tend to overlook. You must take great care while writing anchor texts that you want people to use while linking to your website. Always make sure that you have your most important key-phrases in it and not the keywordless domain name of you website.
  • Socializing and engaging yourself and your website in dialogs with industry related blogs is a great way to make your presence felt on the web. Since active bloggers keep a very close eye on who is linking to them with the help of Technorati, you must look to take an initiative by linking out first before looking for a link in return.
  • One of the quality of the most successful link builders is that they are the most generous community on the planet when it comes to endorsing for links. So you may want to dedicate a page on your website to a list of the industry leaders in your preferred order with respective testimonials for them stating what makes them so great. You may then send them an email to invite them to use those testimonials as a sales tool to boost their brand value; chances are that companies link to anything that boosts their business egos.
  • Here is yet another innovative approach to link building – Let’s say if you have a travel site, you may create a special area on your website where visitors can post stories and pictures of their recent trip. This way, it will be hard for people to resist not to link to those pages from different sources. Additionally, you get access to a pool of user generated content for your website which will provide a definite boost to your keyword rankings.
  • At the end of the day, it’s the quality and relevance of your content that plays the most important role in the success or failure of your link building campaign. If you have crap content on your website, no matter how much efforts you put into your link building campaign, you are bound to struggle to acquire quality links. Your content needs to be amazing and only then you can expect high profile websites linking to your website. If you can hit that sweet spot for your audience then the links will automatically start rolling and that too with minimal efforts.
  • Do you know that your link profile is a major contributor to decide the geo-targeting of your website. If you have majority back links coming from websites with their IP in France, the chances are that Google will rank you higher in the results of google.fr than in google.com. Needless to say, your own IP is also a major indicator of your website’s target market. So next time before you start your link building campaign, keep your target country market in mind.
  • Do you want to see your Google Page Rank tool bar go dancing asap. Get links from .edu websites. These are the most hard to get but not impossible. Here is a wonderful article on how you can get .edu links for your website.
  • To develop authority and be easy to link at, make your content easy to understand and put extra effort to minimize grammatical errors. Add an easily accessible privacy policy and ‘about us’ section, so your site seems more trustworthy. Including a picture of yourself may also help build your authority.
  • Web directories are a wonderful way to start some quality link building to your site. You can start with Dmoz and Yahoo directory first and then move on with other directories.