Tag Archive for: Nonprofit organization

{Infographic} Why Online Marketing is a Big Deal for Nonprofits

In the process of researching today’s infographic post, I stumbled upon this list of 7 Wonderfully Wacky Charities. I called my husband over, forcing him to bask in the glow of hilarity this compilation was sure to offer. We hungrily read each article, searching for some comedic line or tidbit to punch us right in […]

Why Small Nonprofits SHOULD Conduct Donor Research

Plan on holding a fundraiser soon? Sweet! We know you have a grasp on writing compelling email appeals to your current donors. But how are you on locating and cultivating new potential donors? This is where donor research comes in. We think Alfred A. Blum, Director of Institutional Advancement at Boston College Law School, said […]

{Infographic} Nonprofit Donation Motivations

Did you know there’s a formula to successfully bonding with your nonprofit’s donors? Time + Effort + Grape Jelly + Engagement + Glitter = Pure donor lovin’ As we’ve previously mentioned, you have to nurture your donors (and your leads) by engaging them via social media or email. It’s not like bonding with your cat, […]

The Role of Analytics in EMS Appeals

Email has progressively become the go-to channel of communications between nonprofit organizations and their donors. It’s no surprise really: Email provides a quick, cost effective method of transmitting important event or fundraising information to your supporters and donors. In fact, a study from the 2013 Nonprofit Communications Trends Report shows 77% of the nonprofit organizations […]