If you surf higher education marketing blogs often, you’ve probably noticed there are numerous posts focused on keeping your college or university’s emails out of the Spam folder. Many bloggers claim to have the “be-all end-all” method to shooting your emails straight to a potential students/alumni’s inbox, thus increasing your overall email open rate. Not […]
Let’s talk email nurturing for your college or university. Because there’s still time to pull in new leads prior to the spring semester, September presents a perfect time to take a long, scrutinizing look at your current email marketing campaign. To start, ask yourself: Could my campaign be more lead focused? In a previous post, […]
Since the dawn of the social media era, teenagers and young adults have been the first to pounce on the online interaction craze. Colleges and universities are taking the hint and joining the social media revolution in order to form connections with their target demographic. However, higher ed institutions aren’t the only ones paying attention. […]
2003 delivered many wonderful (“Lord of the Rings: Return of the King”) and strange things (ugh…Newlyweds on MTV) to our lives. One thing you probably won’t find on an ‘03 pop culture list is the birth of our favorite content management system: WordPress! Back in the day, websites had to be built from scratch. This […]
