Super-Sexy Higher Ed Email Strategy
/in Email Marketing, Higher Education/by Valeo MarketingWhy does everyone groan when I ask how they go about producing a strategy for email engagement? My clients will pay us top dollar for a strategy without batting an eye. No flinching. Hands-down they do ~not~ care to do them. Even prospects are contrite when this question rolls around during discovery. One new client […]
How Misconceptions About Millennials Are Hurting Your College Fundraising … and What to Do About It
/in Fundraising, Higher Education/by Valeo MarketingYou’ve been to college. Maybe it was only for a semester or two, but no matter your tenure, the results are the same: Wait approximately 2.5 months after graduating (or not graduating). Receive letter in the mail summarizing how lucky you are to have received Glorious Education from Spendy University, explaining Current Amazing Cause and cordially requesting that you […]
Breaking Bad Habits in Higher Ed Fundraising Without Needing Your Chemistry Teacher
/in Fundraising, Higher Education/by Valeo MarketingIt’s Monday morning. Your entire department has gathered in the Institutional Advancement office. You aren’t a big higher ed fundraising team, but the excitement in the room is palpable. There’s a fun banner hanging over the window. Someone brought a carrot cake with your mascot on it (in school-themed colors, of course). For a workday, […]
