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Using Mobile for Proximity Marketing

The rise of mobile technology has some neat (and somewhat frightening, in the Big Brother-sense) implications for how we can be targeted by marketing/advertising.

Use the Right Tools to Find More Candidates for Placements

I was asked to speak to NPA Worldwide, a global organization of personnel professionals, in a workshop for recruiters. Social media and recruiting go hand-in-hand, especially in today’s climate where finding the ideal candidate is the name of the game.

The Importance of Blogging to Networking and SEO

Utilizing your blog can help you network with those within the same industry, as well as increase the success of your SEO campaign.

Understanding how to market to search engines: much more than traditional SEO

If you want to be successful with your website, you MUST be successful in marketing to search engines, but beware: search engine marketing is much more than just simple “SEO” despite what some neo-experts may tell you!