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B.L. Ochman has kept me entertained with his various articles poking fun at the proliferation of people claiming to be social media gurus. His most recent article about how the number of self-proclaimed “social media guru” titles has gone down but other, but new titles are emerging got me thinking: Hiring a [social media] strategist, […]
This is actually pretty simple: don’t. If you want to get real results from your site, you need to be talking to someone who understands online marketing and has a proven track record of success, not just someone who wants to “build you a website.”
I have mixed feelings about content management, and those waters are murky. It makes no sense to build a site without it, but here are some points to consider
I went to check out Angie’s list, but did not complete the signup process. A week later, they sent me a note and a coupon – a great strategy which got me back to the site.
