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{Video} How Nonprofits Can Avoid Sleepy Subject Lines

Today we’re talking about email subject lines. Just think about how you use your email—which emails you decide to open and which that, in that flurry when you wake up in the morning and go through your iPhone, you tap tap tap and delete delete delete. Those messages are never read. They’re never even seen. […]

{Infographic} Testing Social Media Signals and Search Rankings

Have you been wondering how social media activity impacts your search ranking? Who hasn’t? The simple and understood truth is that of course social media activity has an effect on rankings; the more difficult part is trying to figure out what that may be. TastyPlacement, Inc. did a study on five websites and five social […]

Amp Up Your Email Marketing With an Automation Platform

We’ve been talking all month about email marketing, and today I’m going to dive more specifically into something I’ve touched on in a few previous blogs this month: Email marketing vs. marketing automation. Perhaps you are wondering why you would need a marketing automation system—hopefully this will help you out. Lists are Dead Don’t waste […]

{Infographic} The 4 C’s of Social Media Marketing

On a scale of 72 to 145, how would you rate your nonprofit’s social media posting habits and online interactions? If you’re thinking it’s somewhere between 70 and 71, you need help. STAT. If your current social media plan consists of tossing up a few facts and unmoving posts here and there, you’re doing it […]