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Measuring Social Media Campaigns

Nonprofits face a unique set of challenges when it comes to promoting themselves through social media. Different than traditional businesses, nonprofits need to attract donors and volunteers, as well as build awareness for their cause. Engagement through various social media channels has quickly become go-to tool for nonprofits to spread awareness and increase engagement. These […]

{Infographic} Email Marketing vs. Lead Nurturing

How much do you know about the balance and difference between Email Marketing and Lead Nurturing? It’s a constant battle to keep your business on the forefront of consumer’s minds.  If you hammer out the email marketing concept used by many and “blast” them too much with irrelevant correspondence just to keep your name fresh, […]

Tips and Tricks for the Facebook Timeline

By now, everyone who uses Facebook has experienced the new way for displaying profiles and pages: Facebook Timeline. Earlier this year, Facebook mandated that all “Fan Pages” switch over from the original profile design to the Timeline. If you’re still trying to figure how to make your page stand-out with the new format, check out […]

Google Plus for Business Is Still Worth Your time

Since launching last year, Google Plus never really became the Facebook killer it was supposed to be. Instead, Google Plus offered a ton of great features that a lot of people overlooked, and Google Plus for business offers some huge potential for SEM and social media marketing. Check out these reasons what Google Plus can […]