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Entries by Valeo Marketing

{Infographic} The State of Online Giving

November 6, 2013/in General, Infographics, Nonprofit, Social Media/by Valeo Marketing

Quick! Name your top three all time favorite parts of the holiday season. How close is your list to mine? 1. Giving an annual gift to a cause you’re passionate about 2. National Lampoon’s Christmas Vacation 3. Grandma’s Rum Cookies topped off with some warm cinnamon Schnapps icing. And more rum. Ahem…. Let’s tackle number […]

{Infographic} Twitter Psychology for Marketers

October 29, 2013/in General, Infographics, Social Media/by Valeo Marketing

Today we’re talking about Twitter Psychology, which is more important than you might think. Why? Well, those who are looking to market themselves via Twitter can find themselves wondering why people are unfollowing them, or why they are not being retweeted. Knowing what Twitter users find important or how they are likely to respond is […]

{Video} How Nonprofits Can Avoid Sleepy Subject Lines

October 25, 2013/in Email Marketing, General, Nonprofit/by Valeo Marketing

Today we’re talking about email subject lines. Just think about how you use your email—which emails you decide to open and which that, in that flurry when you wake up in the morning and go through your iPhone, you tap tap tap and delete delete delete. Those messages are never read. They’re never even seen. […]

{Infographic} Testing Social Media Signals and Search Rankings

October 22, 2013/in General, Infographics, Social Media/by Valeo Marketing

Have you been wondering how social media activity impacts your search ranking? Who hasn’t? The simple and understood truth is that of course social media activity has an effect on rankings; the more difficult part is trying to figure out what that may be. TastyPlacement, Inc. did a study on five websites and five social […]

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