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Entries by Valeo Marketing

Pondering 2016 Trends in Higher Ed Marketing

January 25, 2017/in Email Marketing/by Valeo Marketing

Sure an automated systems is probably a bunch of code and science that I don’t understand. But I like to imagine a sea of tiny robots buzzing around in my platform, doing my work while I get a mani-pedi. My little automated friends are pretending to be me, nurturing prospects, segmenting lists, managing workflows, sending […]

Mobile First: Are You Meeting Student’s Expectations?

September 30, 2016/in Higher Education, Mobile/by Valeo Marketing

Last fall, my friend’s daughter began seriously researching colleges. A smart girl, tech-savvy, with a good idea of what she wanted out of college. Her intended major is pretty specific, and not offered at a slew of schools. She did her research, got her list together, and then got down to vetting the programs. She’d […]

Use IP Targeting to Reach Your Donors and Alumni

September 23, 2016/in General/by Valeo Marketing

I’ve got some good news. I’ve found the Gadget Arms of online marketing. With IP targeting, we place banner ads directly into the homes of specific individuals. It matches physical addresses to IP addresses and beams the ads straight in.

Tech-Savvy Millennials & College Admissions

May 11, 2016/in Higher Education, Infographics, Social Media/by Valeo Marketing

It’s been a minute, but I remember researching colleges. Eager and over-achieving, I requested catalogs and applications online, then waited ages for them to arrive in the mail.

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