Content Marketing works. It’s been shown to reduce the cost-per-lead of businesses by 60%-80%. It works because it taps into our fundamental nature as human beings. But, there is still one question that must be answered, how do I “do” content marketing. Content Marketing isn’t easy. It requires a lot of work an organization to […]
In my last post on content marketing, I laid out some data that made one thing pretty clear: content marketing works. More and more brands are starting to abandon their old-school outbound strategies and move towards an inbound, content marketing oriented approach. The data supporting it is only getting stronger, but some people still have […]
Recently two new big shots are making themselves known on the Social Networking playground: Google+ and Pinterest. With every new Social Network that launches, it’s like another invitation to a big party and frankly, it can easily become overwhelming to try to keep up with a social calendar with all those options. When you’re using […]
Infographics can be a powerful way of sharing research data in a visually appealing way. Unlike plain text, infographics are a lot easier to digest for most people. That means putting your core marketing message into an infographics can help communicate your message more effectively, especially to a different segement of your audience that may […]
