Running an online marketing or awareness campaign can be a fruitless attempt if you don’t know where to set the bar- otherwise known as Benchmarks. Just like everyone else, nonprofits have to be aware of attainable benchmarks. It’s important to have realistic expectations in order to know if the goals you set are going to be […]
Non-profits are the unsung heroes of society, serving the public good, the forgotten, the sick, and the suffering. Running a successful non-profit in the new millennium takes some serious marketing chops in addition to handling all of the administrative, operational, accounting and human resources related issues of an organization. Making a difference can make you […]
With 750 million 1 billion (and growing) users, Facebook and its’ pyramid effect has the capacity to reach a limitless audience for minimal, if any, expense. When looking for cost effective ways to promote, engage and interact with your audience, many nonprofits have discovered that nothing compares to the results they see behind an active social media […]
Everyone knows that YouTube is the perfect site to while away the afternoon, watching video after video. But many are quickly discovering that YouTube is also an indispensable tool for online marketing efforts. Did you know that YouTube—owned by Google—is also the world’s second largest search engine? It makes sense considering the rate at which online video […]
