In 2013, Google anticipates that mobile internet traffic will exceed traditional desktop traffic for the first time in history. With web usage on tablets and smartphones on the rise, nonprofits without an established mobile web site may be left in the dark. If your organization doesn’t already have a presence on on this emerging platform, […]
Five years ago, social media could have been compared to a James Bond flick. You’re either into it or you’re not. Nowadays social media is more like air, meaning it’s EVERYWHERE. With billions of folks using social media, it would be crazy for nonprofit organizations to skip out on this simple and effective way to […]
Getting feedback on your efforts allows you to see what’s working. Seeing areas of strength and weakness allows nonprofits to adjust their approach to keep attracting donors and volunteers, without wasting energy on areas that simply do not work. Before putting any online marketing plan into action, it is absolutely essential to put the following […]
How does your nonprofit website hold up with your supporters and donors? Would it appeal to your current supporters while also pulling in some fresh faces? Although it can be difficult to judge the website yourself, it can be highly beneficial to step back and view your nonprofit’s site from the perspective of someone else. After […]
