Entries by Valeo Marketing

Link Building Strategies for 2013: Make Your Website “Link-Worthy”

With Google’s latest Panda and Penguin updates, old school link building techniques are quickly becoming a thing of the past. In Google’s eyes today, a few high-quality, relevant links are vastly more valuable than a large number of low-quality links that have nothing to do with your site’s content. Because of these changes, getting quality […]

Do Nonprofits Need Both Social Media and Email Marketing? Part One

Nonprofits are resourceful by nature, many times doing more with less.  Each person actually working for a nonprofit organization can wear a multitude of hats, in related or non-related roles, depending on what is required and what resources are available.  It’s this philosophy that frequently finds nonprofits weighing their options in terms of digital outreach […]