Spreading the word about your nonprofit organization can be as easy as one, two, Tweet! It may be time to consider introducing a social media plan into your marketing campaign. By doing so, you could greatly enhance your donor outreach and increase your supporter engagement.
Just ask some of the top Nonprofit Organizations and they’ll show you how it’s done. For instance, the American Red Cross has been utilizing Twitter since June 2007 and now have an enormous following of 534,006 people! Or you could check out the Public Broadcasting Service’s (PBS) Facebook page. They are one of the most talkative nonprofit organizations on Facebook and their page has been liked by 928,265 people! Both the organizations listed here are gaining more and more followers everyday. Who knows? By the time you read this, they might be up to 1 million each!
Don’t think you have the budget to make it in the social media universe?
As long as you’re working to update your social media regularly and continually engage your followers, your nonprofit organization will be on the road to success. Want more proof? This nifty infographic will show you some marketing techniques other well-known nonprofits have used to become social media sensations. How is your social media strategy panning out? Leave us a comment to let us know about your own personal experiences or what you thought of the infographic.