Nonprofit email marketing can be an extremely effective medium for promoting your organization when it’s done correctly. Most email marketing mistakes are an easy fix when you follow the right guidelines. When drafting you’re next email blast, make sure you follow these five essential rules for nonprofit email marketing success. 1. Don’t Ignore Mobile Users The […]
The majority of people are guilty of it, but we just can’t stop ourselves. No matter how hard we try. The dreaded “I’ve gotta over-analyze everything to determine what tomorrow will bring” bug. Instead of living in the present, we find ourselves trying to mimic Miss Cleo and predict the future. Is it going to […]
When you think of nonprofits, which organizations leap to the forefront of your mind? Did you think of big name organizations like The American Red Cross or St. Jude’s Children’s Research Hospital? What if you’re part of an up-and-coming organization with humongous dreams and colossal goals? How are you reaching out to others and making […]
In the world of search engine optimization, metrics matter above all else. This is why—just a few, short months ago—Raven Tools was dealt a considerable blow by Google. After an annual Adwords audit, makers of SEO tools Raven were given an ultimatum: stop providing scraped search engine results page (SERP) data, or lose Google API […]
