Tag Archive for: Social Media

Big Networking and Marketing Power for Small Business

Using a personal profile as a brand is actually a violation of Facebook’s terms of service (TOS), and by doing so, you run the risk of Facebook pulling out the big stick and revoking your access. Wow, sounds a bit harsh, doesn’t it? I mean, really, you’re just trying to make a buck… Not to […]

Hiring a social media strategist is a bad idea

B.L. Ochman has kept me entertained with his various articles poking fun at the proliferation of people claiming to be social media gurus. His most recent article about how the number of self-proclaimed “social media guru” titles has gone down but other, but new titles are emerging got me thinking: Hiring a [social media] strategist, […]

Use the Right Tools to Find More Candidates for Placements

I was asked to speak to NPA Worldwide, a global organization of personnel professionals, in a workshop for recruiters. Social media and recruiting go hand-in-hand, especially in today’s climate where finding the ideal candidate is the name of the game.

The Importance of Blogging to Networking and SEO

Utilizing your blog can help you network with those within the same industry, as well as increase the success of your SEO campaign.