Using a personal profile as a brand is actually a violation of Facebook’s terms of service (TOS), and by doing so, you run the risk of Facebook pulling out the big stick and revoking your access. Wow, sounds a bit harsh, doesn’t it? I mean, really, you’re just trying to make a buck…
Not to worry, there’s a better way to expand your exposure and reach on the big boy of social networks without fear of the big stick coming out.
As a small business owner you want to get yourself set up with an official Brand page. Brand pages are better suited for local marketing because they allow anyone to “like” you (no approving friends), there’s no maximum on how popular you can get, and they offer SMBs more robust media and promotion offerings. The fact is, Brand pages are simply the better option. By not using them and sticking to a personal profile, you limit your brand’s ability to really reach out and engage customers.
With the recently introduced Profile Migration tool, Facebook is making it even easier to have much more functionality and better promote your business to customers. Here is an easy to follow Youtube video that takes you through the process: Profile Migration Tool
Personal Profiles with your Business name are not the Facebook way to go anymore, so make the switch today!