Ask Barack Obama

Change is not coming to the marketing community. It is here! Many companies have many questions about social media. What is it? How does it work? What does it cost? Is it a cost effective marketing strategy? Is it a good business decision? As stated in previous blog entries, social media is different from traditional […]

LinkedIn Apps Offer Great Social Networking Features

Yesterday, LinkedIn made a variety of 8 different applications available that add so much-needed functionality to the platform. Anyone who is unfamiliar with LinkedIn should check it out; it’s a very business-oriented social networking site that allows you to connect with other business, share ideas, and keep up with new trends in your industry or […]

Social Media Myths and Reality

I was checking out Livingston’s blog and he drew my attention to an article from Jason Baer of Convince and Convert and thought it was a great piece that deserved some additional attention (apparently so did 50+ other people as evidenced in the comments section). Jason lists six fallacies of social media and explains as to […]