Small Business Local SEO is more important than ever. Local Searches (with geo-modifiers) now take up a full 20% of all searches performed on the internet. That’s over 3 billion searches each month that use a local term like a city name or region. That doesn’t even count localized results for generic terms like “plumber.” […]
We’ve been talking a lot about getting started with content marketing lately and with good reason. It’s got great long-term ROI. It’s compelling and taps in to our fundamental human desires. We even gave you a step-by-step guide to getting started. But maybe you’re still overwhelmed and unsure where to begin. Content marketing is a […]
Most people aren’t aware of how much sales messaging affects conversionrRates. Especially when it comes to knowing what works and what doesn’t work. Did you know that the color of your site’s buttons could make a huge difference? Red buttons seem to get better activity than green buttons and it is said that your conversion […]
The Good Neighbor Phenomenon – surveying the link building landscape Recently one of my main websites took a massive hit in traffic. As expected, it had something to do with my Google Rank slowly slipping and then taking an abrupt tank. After nearly 100 hours of restructuring my internal links, adjusting ad placements (yes, Google […]
