Instagram gains a new follower every second. Say it with me: EVERY SECOND. It’s not a stretch to say people love looking at photos, taking photos, and basically all things photo-related. This is what makes Instagram such a dynamic tool for nonprofit organizations.
If you’re not familiar with Instagram, here’s the Campbell’s Soup version: Instagram is a smartphone app that allows you take a plain old photo and turn it into a work of art. Now that you have the gist of why Instagram is so darn popular, it’s time to tell you why it’s such a great find for nonprofit organizations. Alfred Stieglitz once said “In photography there is a reality so subtle that it becomes more real than reality.” The quote says it better than anything; Photos have the power to invoke all types of emotional responses. By running your photos through Instagram, you’re creating an eye-catching image to depict and build awareness for your organization.
Here’s a list of the top 5 – count em’ – 5 nonprofit’s absolutely killing it on Instagram:
1. The Brooklyn Museum – If you’re in the Brooklyn area and have a need to see ancient Egyptian masterpieces and contemporary artwork, the Brooklyn Museum is made for you! Their Instagram page is regularly updated to keep museum goers posted on the newest exhibits.
2. Greenpeace Australia – Love the outdoors? Greenpeace Australia’s Instagram is used to highlight extremely important environmental issues happening around the globe.
3. Heal the Bay -If you love photos of beautiful California beaches and the people keeping them beautiful, Heal the Bay is a must follow!
4. Keep a Breast Foundation – The Keep a Breast Foundation works to educate young people on early detection, prevention, and various cancer causing toxins. Follow their Instagram for inspiring stories and photos of survivors.
5. National Association for the Advancement of Colored People (NAACP) – Want to learn something new today? The NAACP’s Instagram page is chock full of important historical figures and causes.
Need more inspiration? Visit Webstagram for Nonprofits to view more organizations who are Instagramming for change.