Monday, October 24th, 2011 | Author:
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If you printed Twitter:
• It would cover 350 MILLION sheets of paper which is 37X more the number of pages used in Bills introduced to US Congress since 1955.

If you printed Twitter:
• The paper would weigh 3.5 MILLION pounds- the equivalent of 82 school busses loaded with 84 kids
If you printed Twitter:
7 Billion tweets are composed of approximately 104,860,000,000 words which is the equivalent of approximately 133,000 copies of the King James version of the Bible.

If you printed Twitter:
• And spent every workday doing nothing but reading tweets, it would take 2912 years to finish.

If you printed Twitter:
• All the pages of your printing, laid end to end, would stretch 60, 763 miles; equivalent to 2.5 times around the globe.

If you printed Twitter:
• It would cost you $24,500,000 using an average ink jet printer with only black ink. To add the Twitter blue, that total jumps up to $55,606,250.

If you printed Twitter:
• Keeping up with only 26 Million Tweets a day would require 30 Inkjet printers working around the clock to print over 1,300,000 pages daily.

Are you sitting down?
The facts and figures you just read are from 2010. It is now 2011 and those numbers are increasing exponentially EVERY DAY! How big is Twitter? Try it and see.

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Monday, October 17th, 2011 | Author:
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Tweeting bird, derived from the initial 't' of...

Image via Wikipedia

Twitter is rapidly becoming one of the most popular avenues used by businesses to build their client base and bring awareness to their services and offerings. Twitter is not a trend, it’s a tool- A powerful tool to quickly connect and bring your marketing potential to the next level.

Here are some figures from just one year ago:

• Twitter now has 105,779,710 registered users.
• New users are signing up at the rate of 300,000 per day.
• 180 million unique visitors come to the site every month.
• 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.)
• Twitter gets a total of 3 billion requests a day via its API.
• Twitter users are, in total, tweeting an average of 55 million tweets a day.
• Twitter’s search engine receives around 600 million search queries per day.
• Of Twitter’s active users, 37 percent use their phone to tweet.
• Over half of all tweets (60 percent) come from third party applications.
• Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees.
As of September, 2011, here are some new figures:

• The microblogging service has a total of 200 million registered users
• Some 55 million users log on to Twitter from their phone or tablet every month
• Twitter.com now sees 400 million visitors a month, up from 250 million at the beginning of the year
• Twitter now hosts roughly a billion tweets every five days
• 230 million tweets every day
• The latest new record number of tweets per second is 8,900- set when Hurricane Irene hit New York and Beyonce announced her pregnancy.

That last stat shows the reach and diversity of the power of twitter. Imagine what it could be doing for your business.

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Monday, October 10th, 2011 | Author:
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Everyone knows the powerful force behind gathering with a group of like minded individuals that share a common goal or interest. Everyone knows the importance of bringing visibility to yourself or your business in order to achieve success. Everyone knows there are many different ways to market. But does everyone understand those many different ways and have the resources available to learn?

For every business or product there is a different approach to making the most of the exposure needed to succeed. Even bringing the features of an individual to the spotlight takes a certain finesse. Navigating through all the different choices and options can quickly become an overwhelming task.

Being able to work with so many interesting people in my career has led me to embark on a new milestone within my profession. I have decided to apply my several years of fine tuning and studying the inner workings of marketing techniques for individuals, large corporations and everything in between, and participate in speaking engagements to help you or your group or organization learn how to navigate through the ever changing maze of developments and techniques in the marketing realm.

It’s a new adventure for me and I look forward to all of the many interesting people I will get to meet and interact with in my travels. The opportunity to unleash the powerful force behind the right kind of marketing to fit your needs is just a phone call away.

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Tuesday, June 14th, 2011 | Author:
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Facebook marketing is a new animal, and as such, there were many businesses who simply didn’t know how to get started with marketing on this social network of choice. As a result, many of you created a personal Facebook Profile for your business, instead of a Page.

This is incredibly common, and now many businesses who want to use the superior Facebook Page have gone through the frustrating process of suggesting that your friends on the personal Profile “like” your Page. The conversion rate for this process is generally quite low – you’re never going to get even half of your friends to like your Page. Using a personal profile as a brand is actually a violation of Facebook’s terms of service (TOS), and by doing so, you run the risk of Facebook pulling out the big stick and revoking your access. So what do you do?

Now, you can take the business profile and use the Profile Migration tool to set up an official Brand page. Brand pages are better suited for local marketing because they allow anyone to “like” you (no approving friends), all of your current friends will be switched over to fans, there’s no maximum on how popular you can get, and they offer small businesses more robust media and promotion offerings. The fact is, Brand pages are simply the better option. By not using them and sticking to a personal profile, you limit your brand’s ability to really reach out and engage customers.

However, there are some unexpected results that inhibit the functionality of this application.

  • It will create a new Page from your personal profile. You do NOT get the option to move your friends over to a pre-existing Fan page.
  • The name of your profile will likely be the name of the new Fan page. Changing the name of your profile is also problematic, because Facebook doesn’t allow you to use anything but a “real person” name. And since you can only change the name of a Fan page with less than 100 friends, that’s going to be a major issue for many.

The process is relatively new and some minor hiccups are being worked out, but you can be assured we are staying on top off the progress and will be ready and available for you to make a smooth transition and have all the offerings and benefits the brand page has to offer.

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