Facebook has truly given non-profits a global platform like no other. With over one billion people on this social media behemoth, the ability to target messaging for your cause has never had a wider reach. At the same time, Facebook has developed very sophisticated marketing tools that non-profits can use to make sure their message […]
In our previous post, we talked about non-profit organizations reaching donors through digital marketing strategies such as knowing your target audience, organizing your database with a versatile CRM, having a well designed and optimized website, and email marketing. Here we will discuss reaching out via social media, content and mobile marketing.
For non-profits, nothing is more important than finding their ideal supporters – caring individuals and organizations with a special interest in their particular cause. With the powerful mediums of digital and social media marketing at their disposal, non-profits have greater tools than ever before to spread awareness, find champions, and raise funds for their operational […]
In our previous post, we delved into the cornerstones of building a solid online presence such as a strong, optimized website, creating a blog, and using email marketing. In this segment, we present an overview of social media management and mobile marketing.
